Influencer marketing is expanding fast, especially in this social media age. Influencers don’t only thrive in the beauty and fitness industries. Nowadays, patients are taking their search for health-related information online, so health care businesses have to find more ways to connect with their target customers. According to Andrea Paul, the founder of Health Media Experts, if  you’re looking for a way to promote your business and reach a wider audience, you should consider getting the services of a medical influencer.

Medisafe, a leading digital therapeutics company creating digital drug companions, announced that it has raised $30 million in Series C funding. The digital therapeutics company provides advanced human and digital guidance to support patients throughout their medication journey. The new investment will expand Medisafe’s end-to-end solutions and support integration into EHR systems at the time of medication determination. To learn more about the topic, we conducted an interview with Medisafe.

Information overload tends to increase as the number of people working in a particular sector increases. Nowhere is this more apparent than in the healthcare industry.

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