Wellness Is Now a $9T Market. Is Your Brand Prepared to Lead?
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The future of digital health belongs to the brands that can prove their impact.
The global wellness economy is accelerating toward $9 trillion by 2028, fueled by consumers who expect more than products. They want outcomes, evidence, and authenticity. Yet 3 in 4 consumers say most wellness claims feel exaggerated. The trust gap is widening, and digital health brands are at a crossroads:
Will you lead with credibility or get lost in the noise?
That’s the challenge the WISe Wellness Guild set out to solve.
After two decades building global consumer brands, our Founder, Stevi Gable Carr, created The WISe Wellness Brand Blueprint, â„¢a proprietary framework that helps digital health and wellness organizations move from wellness-adjacent to wellness authority.
The Blueprint in 3 Phases
To win the next decade, brands must:
1. Position — Define an authentic, wellness-first identity rooted in purpose, value, and clarity.
2. Prove — Build trust through science-backed storytelling, measurable outcomes, community impact, and clinical confidence.
3. Propel — Scale with cultural relevance, cross-channel momentum, and wellness experiences people want to return to.
This is how digital health brands transform from marketing claims to market leaders.
Your First Step: Discover Your Wellness Readiness Profileâ„¢
Is your brand truly prepared to lead the next era of wellness?
Take our 5-minute WISe Wellness Brand Blueprintâ„¢ Readiness Assessment to uncover:
✅ Where your brand stands today
✅ Your biggest strengths and blind spots
✅ What phase of the blueprint you’re in
✅ A personalized score and next steps to accelerate growth
At the end, you’ll receive your Wellness Readiness Profile™ plus the option to book a complimentary strategy session to translate your results into an action plan. Click here now.
Why Now
Gen Z and Millennial consumers are spending more on wellness than any generation before them. They’re demanding transparency, outcomes, and alignment with their values. The brands that rise to meet this moment will own the market. The brands that don’t…won’t survive the next wave of consolidation.
The future will be won by wellness brands that can Position. Prove. Propel. with urgency and authenticity.
Start the process today.