🏋️ Why KinesteX is Doubling Down on Weight Loss: Let's Look at the Data 📊

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When you see numbers that are hard to ignore, you start paying attention.

First, About Us

KinesteX is AI technology for fitness apps. We integrate into your product and give users something they rarely get: real feedback on their form, visible daily progress, a program that adapts to them.

We work with fitness apps, corporate wellness, insurance platforms. For a long time, we were a universal solution. Weight loss, strength training, cardio, rehab - we worked across everything.

What We Noticed

Then we saw something interesting.

In one direction, the numbers were completely different. Users looking to lose weight showed retention levels we weren’t seeing in other categories. By week five, 4 times more users were still active compared to the market average

We started digging deeper. Partner after partner showed the same pattern. Every time: when it comes to weight loss, our technology works best.

At some point, you realize: this isn’t coincidence. This is a signal.

The Data Confirms It

The market backs this up. 45% of all fitness apps are built around weight loss.

Our partner Miran is a concrete example. 25,000 users. 47.6% came for one reason: to lose weight.

When we looked at all our users globally:

● Weight Management: 35%
● Strength Training: 27%
● Cardio: 25%
● Everything Else: 13%

The demand was obvious.

We Focused

Instead of being good at everything, we decided to be exceptional at one thing.

We rebuilt KinesteX specifically for weight loss. New interface. Programs designed for this goal. Features that solve the main problem: how to keep users engaged when motivation drops.

Because in weight loss apps, the main battle isn’t acquisition. It’s retention. Most apps lose 70-80% of users in the first month.

Why This Works

When a user gets real-time feedback on their movement - they know they’re doing it right.

When they see progress every day—not abstract, but concrete (reps, form quality, adaptation)—they stay.

When the program evolves as they get stronger - they don’t burn out.

It feels like working with a real coach. And people don’t leave apps like that.

What This Means for You

If you’re building a weight loss app, you know what your users need. You also know what stops them from getting it: lack of feedback, unclear progress, motivation that fades.

KinesteX solves this. You integrate our technology - your retention goes up. Engagement goes up. Users see results and pay for premium.

It’s simple. It works. It scales.

See how this works - fill out the form on the website. We’ll give you demo access.